The genuine acts of sacrifice are the ones there is little song and dance about. Those from individuals like Swansea City’s head coach Steve Cooper and chief executive Trevor Birch, quietly foregoing wages to protect those who earn less.
They are pitifully thin on the ground. It was most gratifying to learn on Thursday that Manchester United’s Marcus Rashford recently posted a message to his eight million Twitter followers, appealing for donations from the general public to help deliver food to children whose schools are in lockdown.
That he made some phone calls, too, and that the public had chipped in £134,000 of their hard-earned cash as a result.