Many of the Reds' signings take time to settle at the club, and even Cole himself was questioned after arriving at Old Trafford, despite going on to score 121 goals, which puts him 18th on the club's list of all-time leading marksmen.
So the order of the day is perseverance, in the 50-year-old's view, as he appreciates that supporters do allow time for players to adapt to performing on such a big stage.
Sancho had disappointment with England – losing the European Championship final to Italy after a penalty shootout – to contend with, before being hampered by fitness issues during pre-season.