Sky Sports have told presenters and pundits to avoid using the acronym BAME (Black, Asian and Minority Ethnic) as part of their ongoing attempt to encourage more inclusive language.
Sportsmail has learned that the broadcaster’s football staff of 40 were summoned to a Microsoft Teams meeting on Friday in which they were briefed on language use and told to be aware of the importance of understanding how certain words can be perceived in different communities.
The virtual meeting followed the complaint Sky Sports received from Manchester City last week about Roy Keane calling Kyle Walker 'an idiot', as revealed by Sportsmail.