Italian businessman Andrea Radrizzani has bought a 50 per cent stake in Leeds, adding a whole new dynamic to the major TV rights conflict raging at the Football League.
Radrizzani has purchased his stake at Elland Road through his investment company Aser Group Holding. But he made his fortune after co-founding sports media agency MP & Silva in 2004 and selling a majority stake to Chinese investors for £685million last May.
The 42-year-old, who has an option to buy out his unpredictable compatriot and joint owner Massimo Cellino next summer, is expected to keep a relatively low profile while he gets to know the Leeds set-up.