A member of Manchester City's academy between the ages of eight and 18, Luke Coulson was given a glimpse into the Premier League lifestyle.
He and his team-mates were treated like kings rather than kids. First-class facilities, five-star hotels, the finest food and trips to countless countries for tournaments — they wanted for nothing.
Yet for Coulson, City's new-found wealth from Sheikh Mansour's 2008 takeover would turn out to be a gift and a curse.
'It was overwhelming,' he says.