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Manchester City hit with law suit from Superdry for alleged trademark infringement surrounding training kit sponsor Asahi Super Dry

Related Topics: Superdry

Manchester City are at the centre of a law suit filed by outfitter Superdry alleging an infringement of their trademark.

The Premier League champions have a multi-million pound partnership with Japanese brewer Asahi and their flagship product – the non-alcoholic ‘Super “Dry” 0.0%’ – is the main sponsor on City’s training kit.

Superdry, the worldwide clothing brand, have claimed that the use of that on City’s gear looks identical to their own logo and can confuse consumers.

Superdry have requested an injunction to restrain City from using the alleged infringement and Pep Guardiola’s squad appear to have trained in alternative tops this week.