Vincent Kompany wants Premier League clubs to cut their tickets prices in order to foster a better home atmosphere which will in turn improve TV rights.
The Manchester City captain believes true fans are being priced out and clubs will start to pay a financial price as a result.
The centre-back's advice stems from research conducted during his recent Masters in Business Administration, which he graduated from in December.
Kompany's dissertation included interviews with 25 elite players, including Frank Lampard and Thierry Henry, and concluded that there was a direct link between a better home atmosphere and real financial value.