Isco played 14 minutes for Real Madrid as they beat Getafe earlier this week. It would have been a few minutes longer, but for the player's vanity.
As one of Zinedine Zidane's coaching team was trying to explain tactical instructions before he entered the action, the attacking midfielder was far more interested in how his hair looked.
A television network timed Isco's 'adjustments', as he repeatedly wet his hair to smooth it into a ponytail, at one minute and 20 seconds. All the while, Zidane was waiting to make the switch.
It provoked a furious reaction from Real's fans, who blasted his lack of professionalism and his evident disrespect for his coaches.