Top flight managers are calling each other to share ideas on how to stop Erling Haaland, but whatever they have tried so far, it isn't working.
Haaland has raced to nine goals and bagged two hat-tricks in five games for Manchester City, smashing Premier League records along the way. On average, he scores a goal with every eleventh touch of the ball.
In his latest outing, he cut Nottingham Forest, his father Alfie's former club, down to size with a first half hat trick, sparking a 6-0 rout.
The problems posed by Haaland, City's £51M summer signing are already clear: Play high and he runs in behind; block low and you risk letting the Norwegian giant into the penalty area, which is the predator's favourite feeding ground.