Emma Raducanu insists that tennis remains her 'priority' and that she will not allow herself to be distracted by off-court commitments.
The 18-year-old became tennis' latest sensation when she captured the US Open in September and has since been seen regularly at fashion events and movie premieres.
Commercial endorsements have been almost as conspicuous and Raducanu last week appeared in Sports Direct's Christmas advert alongside Manchester City's midfielder Jack Grealish.
The teenager has also signed deals with Dior and Tiffany & Co jewellers, but said tennis remained top of her agenda after she lost in straight sets in the quarterfinals of the Transylvania Open to Marta Kostyuk last week.