Burnley's social media admins have certainly been earning their money in the past few weeks as they've promoted the club's summer transfer splurges in unbelievably creative fashion.
Teams have been finding ever-more ingenious ways to unveil their squad additions in recent years. Santi Cazorla appearing in a smoke-filled tube in a magic act at Villarreal sticks in the memory from 2018, while Man United will always be remembered for unveiling Alexis Sanchez while playing the piano.
Of course, it's no surprise that clubs have taken the chance to go viral for digital-first revealings, and Burnley have nailed the genre, often finding themselves in a league of their own.