Thursday marked a seismic change for college athletics as the NCAA’s new rules allowing athletes to profit off their name, image, and likeness went into effect at midnight, July 1.
Louisiana governor John Bel Edwards signed a bill into law on Thursday, making the state the 23rd to allow athletes to profit off their name, image, and likeness.
“It is only fitting that college athletes be able to benefit financially from their hard work and to have more control over their personal likenesses, which many organizations and entities have already done for years,” Governor Edwards said. “It’s beyond time for this law, and I am excited for the opportunities it will open for Louisiana’s talented athletes.