I was dreaming when I wrote this, forgive me if it goes astray.
ob·ses·sion
u0259bu02c8seSHu0259n/noun
- the state of being obsessed with someone or something.
- an idea or thought that continually preoccupies or intrudes on a person's mind.
It all began with a tweet.
ESPN's LSU beat guy, David Ching (who does a fantastic job, incidentally), tweeted out a picture of Terrapin Beer Company's Liquid Bliss Chocolate & Peanut Butter Porter on some random Thursday night this past Fall when there were a couple of good games on.