While basketball isn’t my favorite sport, the NBA is currently the most entertaining league. It’s mastered being a professional sports league in the social media age. The players are young and exciting to watch and their personalities are readily available via social media.
A perfect example of this is Philadelphia 76ers center Joel Embiid. Embiid is a great player, but he’s also a great trash talker and sub-tweeter.
In November, Embiid tweeted what has become the 76ers’ rallying cry as they rebuild from being the worst team in the league: “Trust the process.” He also tweeted the hashtag “He died for our sins,” referencing former general manager Sam Hinkie, who orchestrated the rebuild but was fired before it could be fully realized.