Basketball season is right around the corner, and as Loyola’s players have been preparing for the upcoming season, so has the marketing team.
Promotions for basketball have been a work in progress since the summer. From filming short videos to working on new graphics, the marketing team has increased its workload this year.
“[Promoting season] really never ends,” senior associate athletics director, Tom Soboro said. “We try to do what we can to try and stay visible within the Chicago market, just in terms of awareness and engagement from our fan base.”
The promotions and marketing teams face difficulties in finding the perfect time to start promoting basketball without overshadowing fall sports, according to Soboro.