Although the students don’t directly contribute to Loyola’s ticket revenue, Day said he believes they offer value in the energy they bring and the atmosphere they create; this leads to a better overall experience for their paying customers.
“It creates such a great environment when the student section is full. Fans who are paying for tickets have a much better time when students are lively and engaged,” Day says, “They are more likely to come back to another game if they see a fun atmosphere, so it’s important to us to focus on the students as well as the general public.