The Loyola athletic department saw a 660 percent increase in donations due to the men’s basketball team’s March Madness run, Tom Sorboro, a Loyola Athletics official, confirmed to The Phoenix. ESPN first reported the story. Specific amounts of the donations were not disclosed.
The increase in donations spanned from March 1 to April 2, meaning the department hasn’t reported donations that came after the Final Four. Sorboro said donors can choose where the money goes, whether it be toward specific sports or the Loyola Athletic Fund, which would spread the money out across all 13 sports and benefit the department as a whole.