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Why everyone loves to hate the Louisville Cardinals

Rock bottom. Hey Louisville Cardinals fans, do you want to talk about it? (my best Cameron Magruder).

Louisville citizens as a people are proud and tight-knit. This is even more evident as one delves inside the raucously unwavering University of Louisville sports subculture.

The synonymous chip on the shoulder has long been on full display here, worn like a pair of brown UPS shorts throughout the Derby City. The most widely successful city-represented college athletic department in history has coincided its success and financial growth with that of the metropolitan area itself.

But let’s face it: the city of Louisville hasn’t always been the cozy, thriving beehive of activity that we’ve come to know and appreciate.