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U of L unveils thorough plan for handling upcoming NIL rules

Today, the University of Louisville athletic program came out with a thorough and aggressive plan for how handle the upcoming major changes in college sports, particularly the name, image and likeness rules.

Vince Tyra and associate athletic director Matt Banker held a virtual press conference that you can watch here. Pretty much everything else is covered by the press release below:

The University of Louisville has enacted multiple educational initiatives and resources as part of its eLevate program to aid its student-athletes in making informed decisions about future Name, Image and Likeness (NIL) opportunities coming to collegiate athletics.