Home > News > U of L moves to dynamic ticket pricing
By Bailey Campagna —
The University of Louisville Athletic Association hope to see game attendance increase by changing the way tickets are priced. ULAA passed a proposal on tickets at the April 13 meeting.
Assistant Athletic Director Jeff Spoelker recommended U of L adopt dynamic pricing to give more people an opportunity to attend a game.
“After some internal discussion we decided to try some dynamic pricing,” he said. “We’re trying to boost attendance for games that are not as well attended.