A late August/early September tradition unlike any other.
I learned a long time ago that making game predictions on the team-specific sports website you run is a no-win game. You either pick the team you're a fan of to win, or you anger your readers (who will come back and gloat when your prediction is wrong as if you didn't want the team you're a fan of to win). I don't like making people angry and I don't like being disingenuous, so usually I either refrain from predictions or only make them when I truly believe Louisville is going to win.