Some people are thinking outside of the ivory tower on Belknap Campus.
The University of Louisville is actively entertaining the notion a special blend of craft beer to be marketed to be marketed to university alumni and young professionals at retail locations across the country.
Cardinal Brew? L1C4 Special? Griffith Gold?
Just a few names that come to mind for a craft beer that would be specifically marketed for UofL partisans. Lord knows, they love their beer.
The University has issued an official Request For Proposal for a “logoed” craft beer partnership. The partnership will be geared toward providing a craft beer with one of the retro logos from the university archive library.