To a greater or lesser degree, most but not all the guys on the sidelines, be they in charge or just assisting, develop a facility for coachpeak.
It allows them to meet and greet the media, appear as if they’re passing along info with some gravity, while not revealing much anything of value.
If abysmally hapless when it came to coaching, former Cardinal mentor Steve HisLastNameShallNotBeUttered was a true master when it came to prattling on in an imperious manner that sounded like football genius while saying absolutely nothing of consequence.
(For the record, while he can prevaricate, Cardinal head man Bobby Petrino, is less a coachspeaker than most in the profession.