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Russ Smith becomes spokesman for louisville-based app

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Former U of L Men’s Basketball player Russ Smith is pitching a new social app.

Speaking in a video posted by the company, “Shortnotice” is an app designed to make quick plans and spontaneous adventures with friends easier. The company’s mission is “bringing people together as fast as possible.”

Smith said the app “values real-life interactions way more than virtual interactions.”

The company was founded in 2013 by Louisville natives and brothers, Kush and Neil Nijhawan. Both graduated from Manual High School in 2012.