By Tate Luckey
Louisville Athletics announced Wednesday that student-athletes can now sell officially licensed merchandise via the Louisville NIL Store.
Athletes on the site have a “digital locker room” featuring a collection of personalized merchandise ranging from graphic tees to comfort hoodies. Customers can shop either by sport or by a specific athlete.
A June 2022 trustees meeting revealed that nearly 400 athletes had signed some form of a deal since the NCAA permitted financial compensation for the use of an athlete’s name, image, or likeness in July of 2021. Over 200 companies have partnered with U of L athletes for deals including digital sponsorships and in-person event appearances.