There’s nothing fun about summer sports. Any news, even if it holds no merit is news because there’s literally nothing going on. Since arriving on campus last season, Chris Mack has been working to change that for Louisville basketball fans.
Social media was irrelevant to the previous regime, as being buttoned up and serious all the time was key and not worrying about engagement and fan excitement. With a brilliant marketing and activation team behind the scenes, it was clear that they weren’t being utilized properly.
But slowly in 2018, we got to see some incredible ideas come to light, especially when it came to sparking excitement among fans.