LOUISVILLE, KY - JANUARY 16: A general view outside the KFC Yum! Center on January 16, 2015 in Louisville, Kentucky. (Photo by Lance King/Getty Images)
Could Louisville basketball be getting a roommate?
Louisville basketball has reigned supreme over the city of Louisville since its rise to prominence in the late 70s and early 80s and haven’t truly shared the city since the days of the Kentucky Colonels. In a basketball crazed town, the Cardinals have been the primary attraction for fans and businesses across the Louisville DMA, creating a profitable partnership between the city and university.