College women’s basketball transformed from an afterthought into a household staple during the past two seasons. ESPN released the viewership totals following last Sunday’s title game. It drew the largest audience of any non-football, non-Olympic sporting event since 2019, with over 18.7 million viewers. These viewership numbers beat out not only every NCAA men’s basketball game but every NBA game in that timeframe.
The coverage created genuine interest in the sport by exposing the masses to the personalities in women’s basketball. Yet, there are so many more stories to be told that were left alone.
Last season, the clash between Iowa and LSU demonstrated to new fans that women’s basketball has as much competitive spirit and drama as any other sport.
Women’s basketball deserves national attention
