LAFAYETTE – Louisiana Athletics and The Brandr Group (TBG) have established a group licensing agreement for Ragin' Cajuns student-athletes that will allow them to profit off their Name, Image and Likeness (NIL) while utilizing the University's official trademarks and logos, it was announced on Thursday.
The new partnership with the brand management, marketing and licensing agency, allows for the use of student-athletes' NIL in licensing and marketing programs, co-branded with the logos and marks of the University of Louisiana.
"We are continuing to invest in unique platforms to help our student-athletes capitalize on NIL opportunities, and the group licensing plan that the Brandr Group provides will allow us to do so," Vice President for Intercollegiate Athletics Dr.