The Los Angeles Rams are the team that everybody knew was trying desperately to get to Super Bowl LVI at SoFi Stadium, so the Rams have been painted as the bad guys. The ones who openly aimed to be the best team in the NFL and to hold the Lombardi Trophy in 2022.
The Cincinnati Bengals, on the other hand, were a team that also and equally wanted to win the Super Bowl at SoFi Stadium, but I guess because they weren’t so “in your face” about it, they’ve been labeled as the “last hope” for every fan who simply doesn’t want to see the Rams succeed in their quest to build a super-team of champions.