PHOENIX • The Kansas City Chiefs dipped their toes into the St. Louis market last season, and the results were encouraging enough that the team plans more of the same in 2017.
With the departure of the Rams to Los Angeles, last season was the first for St. Louis without an NFL team since 1994. The Chiefs responded with an approach that they termed respectful and patient.
Every Chiefs preseason game was televised in St. Louis. And all regular-season games were carried on local radio on KMOX (1120 AM), or a station affiliate. A weekly Chiefs Replay show also was carried on local television.