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The last 17 attempts to repeat as Super Bowl champions: What went wrong?

want to “run it back” as Super Bowl champions, obviously, but the real goal here is not to repeat. The goal for the Rams is the same as it was in 2021: To be that season’s Super Bowl champions.

This may be semantics. If the Rams do win the Super Bowl next season, then by definition they will repeat. But winning the Super Bowl in 2022-23 is in itself a singular goal. One does not have anything to do with the other. If Los Angeles is able to win the Super Bowl next season — DraftKings Sportsbook currently gives the Rams the third-best odds to do so — then “repeating” will merely be a technicality.