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Strauss: How the Rams should market themselves

The Rams, it would seem, sorely need assistance branding themselves this season.

Sure, a franchise on deck for relocation could embrace the Mayflower’s Team theme, but that might be a bit in your face for a franchise admittedly struggling to draw 40,000 for Sunday afternoon’s season opener. AFLAC could neatly dovetail in an allegedly lame duck season; however, marketing contacts inform me the insurance company’s mascot is already overexposed.

As for in-house options, former Philadelphia Eagles quarterback Nick Foles remains too new.

Any reference to last season’s pregame protest by the receivers’ “Hands Up” crew .