During last year's Super Bowl, the Olivette-based National Council on Alcoholism and Drug Abuse ran a jarring 60-second spot dramatizing the U.S. heroin epidemic.
They're back again this year with another minute of gloves-off message.
During Sunday's telecast of Super Bowl 50 , a spot titled "Give Me an H" will air during the game. the game airs on KMOV (Channel 4).
Mark Schupp, who produced the spot and served as creative director, said the ad is scheduled to run in the last commercial break before the start of the second half.