Uh, ok.
Stan Kroenke. Owner of the St. Louis Rams, among other expensive things. You may not know him well. That's part of the point of a team media guide, to provide the inclined parties with information they can use to reinforce their output.
Lest you missed it, here's Kroenke's bio from the 2014 St. Louis Rams Media Guide:
Simple, yeah? Well, the 2015 St. Louis Rams Media Guide has been released, and strangely enough, Kroenke has been omitted.