St. Louis and NBC just didn’t mix this NFL season.
The local rating for Sunday’s Super Bowl telecast was worse than all but three of the 56 major markets in which Nielsen measures viewership electronically, and comes after St. Louis finished 47th for NBC’s “Sunday Night Football” telecasts in 2017.
Nielsen says 41.6 percent of homes with a TV in the St. Louis market were tuned in, on average, to KSDK (Channel 5) on Sunday when it was airing NBC’s telecast of Philadelphia’s exciting 41-33 upset victory over New England. The only worse ratings among the major markets came in Los Angeles (41.