Mandatory Credit: Kirby Lee-USA TODAY Sports
The LA Rams tried to create a new brand image in 2020. They were on schedule to open the newly constructed SoFi Stadium for fans in the 2020 NFL season. The team wanted to synchronize the Grand Opening with an entirely new logo, new team colors, new uniforms. In short, a new reason to shop for new merchandise. Only, it didn’t go as well as hoped for.
In my head, the LA Rams’ new logo is (and always will be) an abomination.
The “new & improved” 2020 version is ‘The Logo.