The Rams fled St. Louis in the offseason for the riches and glamor of Southern California. But the television rating the team drew there for its first regular-season game after an absence of more than two decades fell short of what it did for an opener in all but two of 21 seasons in St. Louis.
Nielsen, which measures viewership, says that 16.1 percent of homes in the Los Angeles market with a TV tuned in to the telecast of the Rams’ 28-0 loss to San Francisco on Monday night. It was shown there on ESPN as well as the local ABC affiliate.