During the month of June, the historic Venice sign will light up the night with rainbow colors in support of equality. The colored lights will shine as a symbol of inclusion over Venice Beach, CA.
The Los Angeles Rams have joined Venice Pride as a sponsor and have adopted 14 blue lights in the "C" letter of the VENICE sign for the 2nd annual pride celebration.
This is the first time an NFL team has officially sponsored an LGBT pride event.
We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles.