Is the reigning division champion the team who last won the division title, so for the NFC West that would be the San Francisco 49ers, OR is it the team that most recently won the Super Bowl? Oh sure, 100 fans out of 100 would say its the former, but the 49ers last won a Super Bowl 30 years ago and the Los Angeles Rams won a Super Bowl three years ago, so we know which franchise feels better about recent accomplishments.
In fact, the Rams have won two Super Bowls since the 49ers most recent Super Bowl win.