For the Los Angeles Rams, what’s in a name may come with a huge windfall. Terry Lefton at L.A. Biz reports that the new Inglewood facility may yield a $30 million deal for naming rights.
The $2.6 billion, yes, that’s with a “B”, stadium that will house both the Rams and the Los Angeles Chargers is in search of a 20 year deal for someone to put their name on the building.
And who might that lucky corporate sponsor be?
AT&T.
Currently, AT&T has three major sports venues with their name on the building: the San Antonio Spurs home arena, the San Francisco Giants baseball stadium, and of course, Jerry World where the Dallas Cowboys play.