After the team left in January of 2016, Rally House decided to consolidate the Rams gear from its five stores into one location, across the hall from the men’s room. The stash stretches on hangers spread across one wall, with five separate racks nearby, a collection of T-shirts, polos and hoodies. There are fitted caps, snapbacks and dad hats. In boxes across the room is even more Rams-stamped ephemera: piggy banks, alarm clocks, golf balls, sandals, slippers, cellphone cases and $17.99 thongs.
During the season, Meier estimated, the store receives a couple of customers a week in search of Rams apparel.