LOS ANGELES -- The first indication came subtly, in the middle of January, when a couple-hundred fans showed up to The Forum in Inglewood, California, for the Los Angeles Rams' first official news conference back in Los Angeles. Then there was the draft party at L.A. Live in late April. People lined up shortly after the sun rose just to secure tickets for that one. And the first day of training camp from Irvine, California, which carried an attendance of roughly 10,000.
But Kevin Demoff, the Rams' COO who grew up right here, couldn't fully grasp the significance of it all until the morning of Aug.