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Rams had no choice but to fire Jeff Fisher

Related Topics: Jeff Fisher, Los Angeles Rams

THOUSAND OAKS, Calif. -- There was a thought, not too long ago, from the upper levels of the Los Angeles Rams' organization that Jeff Fisher was the man to at least lead this franchise into its new stadium in Inglewood, California, set to be unveiled for the world in 2019. And somewhere within all that was a sentiment that it would be unfair to truly judge Fisher until the relocation was behind him and more time to groom Jared Goff was afforded him.

But then this season happened.

The moment between Fisher agreeing to his extension -- sometime this summer, Rams COO Kevin Demoff stated during Monday's 45-minute press conference -- to the 14th week of the NFL season featured too much calamity at a time when public image mattered too much.