A few years ago, I started monitoring the YouTube pages for all 32 NFL teams because it was clear that the league was pushing for more content that resembled what they were doing with Hard Knocks and All or Nothing. Some teams had full-fledged Hard Knock knockoffs like “Flight Plan” from the Cardinals or “Building the Browns” out of Cleveland.
But despite playing on the outskirts of Hollywood, the Los Angeles Rams had almost no activity on their YouTube page and only one or two teams had fewer subscribers than they did.