LOS ANGELES -- The Los Angeles Rams' first year back in Southern California finished with a 4-12 record and went down as the franchise's 10th consecutive losing season. They lost their last seven games, two of them on late meltdowns and five of them by lopsided scores. And all throughout, their offense was statistically the NFL's worst by a wide margin. Now the search is underway for a new head coach and a new direction.
The man leading that search, chief operating officer Kevin Demoff, insists that the Rams are not in a rebuilding phase.