In a new Rams billboard campaign popping up throughout Los Angeles, a Godzilla-size Todd Gurley is pictured in a throwback white uniform with football in hand and muscles bulging from his jersey, deftly jumping over a beachfront pier.
Underneath the running back’s behemoth image, in small type, is his name, jersey number, and position; the educational portion of the Rams’ effort to familiarize Angelenos with their new home team and its stars.
The billboards, which also feature wide receiver Tavon Austin jumping through a set of downtown buildings, and defensive tackle Aaron Donald running over the Griffith Observatory, are the brainchild of Art Machine, the team’s new creative agency of record.