Los Angeles (AFP) - With a criminal career that takes in cocaine trafficking, rolling with Los Angeles gangs, weapons charges and a murder trial, he may be an unlikely role model.
But Snoop Dogg, infamous for violent, misogynous lyrics and a lifelong love of marijuana, is shaking off his bad boy image to reveal his softer side -- as avuncular little league football trainer "Coach Snoop."
The 44-year-old founded the Snoop Youth Football League more than a decade ago and has been quietly teaching thousands of inner city children teamwork, discipline and self-respect through sport.
Now his little-known community work is to be made public in "Coach Snoop," a reality show chronicling the rise of his Diamond Valley Steelers from a rag-tag bunch of 12-year-olds from the mean streets of LA to one of the top youth teams in the United States.