I used to be obsessed with the Comedy Bang Bang podcast, once binging over 200 episodes in several months so that I could “catch up” once I had embraced it as my favorite show. Host Scott Aukerman had this running bit that went something like “I don’t even want to know the name of the movie, because that would be a spoiler” and so on. It was always worth at least one chuckle, but the bit wouldn’t work on journalism. There is no absurdity to it when applied to headlines of articles.
People tend to feel more emotions reading headlines than they do reading the full piece below it and this is largely impacted by the number of people in column A who never join the people in column B.