Buy some wine, talk to Coach Vermeil.
How’s that for a marketing plan?
Since retiring as a football coach, one of Dick Vermeil’s passionate pursuits has been the wine business. He grew up in the heart of Napa Valley wine country, Calistoga, Calif.
During the St. Louis Rams’ Super Bowl championship season, 1999, his wine venture began with one signature bottling — Jean Louis Vermeil Cabernet Sauvignon. It eventually grew into Vermeil Wines.
Jean Louis Vermeil was the name of Vermeil’s father and grandfather. And Cabernet is Vermeil’s favorite wine.
Point-of-contact sales are the backbone of his business, and when the coronavirus pandemic shut down his Napa, Calif.